Liscork has officially launched a new strategy for overseas live-streaming and e-commerce

Liscork  has officially launched a new strategy for overseas live-streaming and e-commerce.

Deeply focus on the craftsmanship of cork, and set sail for the global market.

In the era of rapid development of global cross-border e-commerce and the accelerated overseas expansion of domestic brands, the green and natural-luxury lifestyle concept has swept across the global consumer market. Natural cork products, with their core advantages of sustainability, high appearance quality, and multi-functionality, have become the new trend items highly sought after by global consumers. To further expand international market channels and convey the craftsmanship strength of China's cork cultural and creative brands, the well-established enterprise Liscork, which has the cork industry for many years，relying on the profound accumulation of its domestic mature brand "Muli Mu Wai"，has officially launched an overseas live-streaming sales strategy. Which cooperate with professional overseas host team and leveraging the cross-border ecosystem of Google's independent website，has embarked on a new journey of global marketing for domestic cork brand products，allowing the natural cork brand from China to reach millions of households around the world.

As a benchmark enterprise in China that has been deeply engaged in the research, design, production and sales of cork products, Liscork has always focused on the natural cork niche market. It adheres to the environmental brand concept of "We haven't cut down a single tree, but we have made the most stunning products with cork", and has been deeply involved in the industry for many years, building a complete industrial system from raw material selection, original design, meticulous processing to online and offline full-scale sales.

Cross-border brand Liscork

Unlike ordinary cultural and accessory brands on the market, Liscork focuses on the vertical field of cork materials. It deeply explores the natural, environmentally friendly, lightweight, durable, unique texture and strong plasticity of cork materials. It continuously iterates products, optimizes processes, and innovates designs to create a full-category and high-quality cork product portfolio. It has established a solid brand reputation and industry influence in the domestic cork niche market.

Launch the development of cross-border live streaming

This significant launch of overseas live-streaming for product promotion is a crucial step for Liscork to align with industry trends, meet market demands, and implement a global strategy. Compared to traditional cross-border e-commerce operation models, overseas live-streaming has multiple advantages such as real-time interaction, scenario-based presentation, immersive experience, high trustworthiness, and excellent conversion rates. It can break through geographical and language barriers, allowing overseas consumers to intuitively and clearly experience the material texture, design details, usage scenarios, and core advantages of cork products. The company cooperates with overseas live-streaming team. This team will deeply penetrate the local markets overseas, be familiar with the mainstream overseas markets' consumption preferences, cultural customs, and live-streaming rules in Europe, America, and Southeast Asia, possess fluent foreign language communication skills and rich cross-border live-streaming promotion experience, and be able to precisely adapt to the aesthetic and consumption demands of overseas users in different regions. Through a localized, professional, and entertaining live-streaming format, it will comprehensively showcase the unique charm and brand value of Liscork's entire range of cork products

Power brand: Liscork

Relying on its strong independent R&D and production capabilities, Liscork has created a comprehensive range of cork products covering various scenarios and categories, including trendy accessories, daily wear, office creative items, home decorations, creative wall hangings, and many other series. There are hundreds of individual items, fully meeting the needs of users of different ages and consumption scenarios worldwide. All products are selected from high-quality natural cork raw materials. Adhering to the concept of sustainable development, the cork raw materials come from the bark of natural cork trees and are harvested using an injury-free tree bark harvesting process. The trees can be recycled and regenerated. The entire process is free of formaldehyde and harmful substances, being naturally environmentally friendly, safe and healthy, and in line with the mainstream trend of global green consumption. At the same time, the cork material has its own unique natural texture. Each product possesses a unique natural feel and combines lightweight breathability, water resistance, wear resistance, pest and corrosion resistance, and high toughness. Compared to ordinary material products, it has both practicality and ornamental value, and is more in line with the global aesthetic trends of modern light luxury and minimalist nature.